{"title":"The Lure Forge","description":"\u003cp\u003eThe Lure Forge is a small operation centrally located between the Fingerlakes region of Central NY and Lake Ontario. We are passionate about fishing and with so many great fishing opportunities nearby we can test our products in shallow weedy lakes and deep clear waters of the Fingerlakes without going too far.\u003c\/p\u003e\n\u003cp\u003eUnlike other lure manufacturers we do things differently. All of the main components of our lures are 100% designed and manufactured in-house. We carefully design the unique actions of each bait to maximize performance and to stand out from the crowd.\u003c\/p\u003e","products":[{"product_id":"the-lure-forge-2-5-flatside-balsa-crankbait-threadfin-shad-color","title":"The Lure Forge - 2.5 Flatside - Threadfin Shad","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 1\/2 oz.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 3 1\/2″\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 5-7 feet\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 2.5 Flatside crankbait is a handmade balsa bait built by The Lure Forge in the Finger Lakes Region of upstate New York. This bait has a 2 1\/2 in balsa body with a thru wire construction and a circuit board bill. All baits and components are hand crafted and painted in-house. Each bait features our signature detailed foil scales and gills along with hand made eyes. The 2.5 Flatside has a fast side to side shimmy action imitating a fleeing bait fish and runs 5-7 ft.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712454418623,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/dbf7fe45-A45AD978-DDA2-4929-A74A-F15B2BC5A607.jpg?v=1781054328"},{"product_id":"the-lure-forge-2-5-flatside-balsa-crankbait-natural-gill-color","title":"The Lure Forge - 2.5 Flatside - Natural Gill","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 1\/2 oz.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 3 1\/2″\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 5-7 feet\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 2.5 Flatside crankbait is a handmade balsa bait built by The Lure Forge in the Finger Lakes Region of upstate New York. This bait has a 2 1\/2 in balsa body with a thru wire construction and a circuit board bill. All baits and components are hand crafted and painted in-house. Each bait features our signature detailed foil scales and gills along with hand made eyes. The 2.5 Flatside has a fast side to side shimmy action imitating a fleeing bait fish and runs 5-7 ft.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712454451391,"sku":null,"price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/3ecb64c8-0C3C39DA-B194-44AE-A55D-9609AC9874C7.jpg?v=1781054328"},{"product_id":"the-lure-forge-2-5-flatside-balsa-crankbait-blue-chrome-color","title":"The Lure Forge - 2.5 Flatside - Blue Chrome","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 1\/2 oz.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 3 1\/2″\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 5-7 feet\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 2.5 Flatside crankbait is a handmade balsa bait built by The Lure Forge in the Finger Lakes Region of upstate New York. This bait has a 2 1\/2 in balsa body with a thru wire construction and a circuit board bill. All baits and components are hand crafted and painted in-house. Each bait features our signature detailed foil scales and gills along with hand made eyes. The 2.5 Flatside has a fast side to side shimmy action imitating a fleeing bait fish and runs 5-7 ft.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712454549695,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/8020eccb-2D207E33-0BAB-4512-A5CB-2643CECF231A.jpg?v=1781054328"},{"product_id":"the-lure-forge-2-5-flatside-balsa-crankbait-lavender-shad-color","title":"The Lure Forge - 2.5 Flatside - Lavender Shad","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 1\/2 oz.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 3 1\/2″\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 5-7 feet\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 2.5 Flatside crankbait is a handmade balsa bait built by The Lure Forge in the Finger Lakes Region of upstate New York. This bait has a 2 1\/2 in balsa body with a thru wire construction and a circuit board bill. All baits and components are hand crafted and painted in-house. Each bait features our signature detailed foil scales and gills along with hand made eyes. The 2.5 Flatside has a fast side to side shimmy action imitating a fleeing bait fish and runs 5-7 ft.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712454975679,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/4d7eda75-506B824B-32AF-4405-B326-4454A08F07A1.jpg?v=1781054331"},{"product_id":"the-lure-forge-2-5-flatside-balsa-crankbait-black-chartreuse-color","title":"The Lure Forge - 2.5 Flatside - Black Chartreuse","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 1\/2 oz.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 3 1\/2″\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 5-7 feet\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 2.5 Flatside crankbait is a handmade balsa bait built by The Lure Forge in the Finger Lakes Region of upstate New York. This bait has a 2 1\/2 in balsa body with a thru wire construction and a circuit board bill. All baits and components are hand crafted and painted in-house. Each bait features our signature detailed foil scales and gills along with hand made eyes. The 2.5 Flatside has a fast side to side shimmy action imitating a fleeing bait fish and runs 5-7 ft.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712454516927,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/36e9ff92-71CD2935-4C39-4BD0-9FD0-74E3A7B58772.jpg?v=1781054331"},{"product_id":"the-lure-forge-2-5-flatside-balsa-crankbait-bleeding-gizzard-shad-color","title":"The Lure Forge - 2.5 Flatside","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 1\/2 oz.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 3 1\/2″\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 5-7 feet\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 2.5 Flatside crankbait is a handmade balsa bait built by The Lure Forge in the Finger Lakes Region of upstate New York. This bait has a 2 1\/2 in balsa body with a thru wire construction and a circuit board bill. All baits and components are hand crafted and painted in-house. Each bait features our signature detailed foil scales and gills along with hand made eyes. The 2.5 Flatside has a fast side to side shimmy action imitating a fleeing bait fish and runs 5-7 ft.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712463790271,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/b4966f5d-10BA041C-1742-481A-8328-A594B3C9D3B6.jpg?v=1781054339"},{"product_id":"the-lure-forge-2-5-flatside-balsa-crankbait-tennessee-shad-color","title":"The Lure Forge - 2.5 Flatside - Tennessee Shad","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 1\/2 oz.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 3 1\/2″\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 5-7 feet\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 2.5 Flatside crankbait is a handmade balsa bait built by The Lure Forge in the Finger Lakes Region of upstate New York. This bait has a 2 1\/2 in balsa body with a thru wire construction and a circuit board bill. All baits and components are hand crafted and painted in-house. Each bait features our signature detailed foil scales and gills along with hand made eyes. The 2.5 Flatside has a fast side to side shimmy action imitating a fleeing bait fish and runs 5-7 ft.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712463954111,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/1e7a73d7-F88E08CD-3C90-40FF-9BDF-20F572DB9EB1.jpg?v=1781054340"},{"product_id":"the-lure-forge-2-5-flatside-balsa-crankbait-hot-lava-color","title":"The Lure Forge - 2.5 Flatside - Hot Lava","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 1\/2 oz.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 3 1\/2″\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 5-7 feet\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 2.5 Flatside crankbait is a handmade balsa bait built by The Lure Forge in the Finger Lakes Region of upstate New York. This bait has a 2 1\/2 in balsa body with a thru wire construction and a circuit board bill. All baits and components are hand crafted and painted in-house. Each bait features our signature detailed foil scales and gills along with hand made eyes. The 2.5 Flatside has a fast side to side shimmy action imitating a fleeing bait fish and runs 5-7 ft.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712463855807,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/3682dca0-FF080740-39A0-4438-AC7E-E4B7000E1527.jpg?v=1781054339"},{"product_id":"the-lure-forge-2-5-flatside-balsa-crankbait-clear-water-shad-color","title":"The Lure Forge - 2.5 Flatside - Clear Water Shad","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 1\/2 oz.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 3 1\/2″\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 5-7 feet\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 2.5 Flatside crankbait is a handmade balsa bait built by The Lure Forge in the Finger Lakes Region of upstate New York. This bait has a 2 1\/2 in balsa body with a thru wire construction and a circuit board bill. All baits and components are hand crafted and painted in-house. Each bait features our signature detailed foil scales and gills along with hand made eyes. The 2.5 Flatside has a fast side to side shimmy action imitating a fleeing bait fish and runs 5-7 ft.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712463888575,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/709ac9f3-B99EB72A-8C09-4BC6-9915-FE2C7806FA4D.jpg?v=1781054341"},{"product_id":"the-lure-forge-2-5-flatside-balsa-crankbait-citrus-shad-color","title":"The Lure Forge - 2.5 Flatside - Citrus Shad","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 1\/2 oz.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 3 1\/2″\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 5-7 feet\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 2.5 Flatside crankbait is a handmade balsa bait built by The Lure Forge in the Finger Lakes Region of upstate New York. This bait has a 2 1\/2 in balsa body with a thru wire construction and a circuit board bill. All baits and components are hand crafted and painted in-house. Each bait features our signature detailed foil scales and gills along with hand made eyes. The 2.5 Flatside has a fast side to side shimmy action imitating a fleeing bait fish and runs 5-7 ft.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712464019647,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/dd199035-4854E4BD-FA16-4AA9-9E10-738DDD4F65C7.jpg?v=1781054339"},{"product_id":"the-lure-forge-2-5-flatside-balsa-crankbait-purple-haze-color","title":"The Lure Forge - 2.5 Flatside - Purple Haze","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 1\/2 oz.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 3 1\/2″\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 5-7 feet\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 2.5 Flatside crankbait is a handmade balsa bait built by The Lure Forge in the Finger Lakes Region of upstate New York. This bait has a 2 1\/2 in balsa body with a thru wire construction and a circuit board bill. All baits and components are hand crafted and painted in-house. Each bait features our signature detailed foil scales and gills along with hand made eyes. The 2.5 Flatside has a fast side to side shimmy action imitating a fleeing bait fish and runs 5-7 ft.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712464183487,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/90986d45-6618EF07-D38A-4421-BAC7-C4E7E003A176.jpg?v=1781054339"},{"product_id":"the-lure-forge-the-twenty-2-rattling-squarebill-crankbait-natural-craw-color","title":"The Lure Forge - The Twenty-2 Rattling Squarebill - Natural Craw","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eThe Twenty-2 Rattling Squarebill\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 1\/2 oz\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 2 1\/2″\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 5-6′\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Twenty-2 was designed to be a versatile Crankbait that can be used year round in many different conditions. This bait has a 2 1\/2 in balsa body with an internal rattle made from a recycled 22LR brass casing and a circuit board bill.\u003c\/p\u003e\n\u003cp\u003eThe rattle has a muted tick that produces sound without scaring fish with a sound that’s not as sharp as a plastic or glass rattle. All baits and components are hand crafted and painted in-house.\u003c\/p\u003e\n\u003cp\u003eEach bait features our signature detailed foil scales and gills along with hand painted eyes. The Twenty-2 has a fast medium wide shimmy with good float and a circuit board square-bill allowing it to dive quickly and deflect well off cover. The bait runs 5-6ft and can even run a little deeper on 10-12 fluorocarbon.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712480567487,"sku":null,"price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/0df812fa-FC283A79-EF70-42B0-9630-A9C28328B13C.jpg?v=1781054359"},{"product_id":"the-lure-forge-the-twenty-2-rattling-squarebill-crankbait-natural-shad-color","title":"The Lure Forge - The Twenty-2 Rattling Squarebill - Natural Shad","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eThe Twenty-2 Rattling Squarebill\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 1\/2 oz\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 2 1\/2″\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 5-6′\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Twenty-2 was designed to be a versatile Crankbait that can be used year round in many different conditions. This bait has a 2 1\/2 in balsa body with an internal rattle made from a recycled 22LR brass casing and a circuit board bill.\u003c\/p\u003e\n\u003cp\u003eThe rattle has a muted tick that produces sound without scaring fish with a sound that’s not as sharp as a plastic or glass rattle. All baits and components are hand crafted and painted in-house.\u003c\/p\u003e\n\u003cp\u003eEach bait features our signature detailed foil scales and gills along with hand painted eyes. The Twenty-2 has a fast medium wide shimmy with good float and a circuit board square-bill allowing it to dive quickly and deflect well off cover. The bait runs 5-6ft and can even run a little deeper on 10-12 fluorocarbon.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712480600255,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/b7067b91-0C9E8F5B-1CED-4D37-8E15-D081E67CFDF4.jpg?v=1781054360"},{"product_id":"the-lure-forge-the-twenty-2-rattling-squarebill-crankbait-sun-gill-color","title":"The Lure Forge - The Twenty-2 Rattling Squarebill - Sun Gill","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eThe Twenty-2 Rattling Squarebill\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 1\/2 oz\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 2 1\/2″\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 5-6′\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Twenty-2 was designed to be a versatile Crankbait that can be used year round in many different conditions. This bait has a 2 1\/2 in balsa body with an internal rattle made from a recycled 22LR brass casing and a circuit board bill.\u003c\/p\u003e\n\u003cp\u003eThe rattle has a muted tick that produces sound without scaring fish with a sound that’s not as sharp as a plastic or glass rattle. All baits and components are hand crafted and painted in-house.\u003c\/p\u003e\n\u003cp\u003eEach bait features our signature detailed foil scales and gills along with hand painted eyes. The Twenty-2 has a fast medium wide shimmy with good float and a circuit board square-bill allowing it to dive quickly and deflect well off cover. The bait runs 5-6ft and can even run a little deeper on 10-12 fluorocarbon.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712480633023,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/6cb87293-48B074EB-EAFD-4452-B779-15AE8F93E0B8.jpg?v=1781054360"},{"product_id":"the-lure-forge-the-twenty-2-rattling-squarebill-crankbait-crimson-craw-color","title":"The Lure Forge - The Twenty-2 Rattling Squarebill - Crimson Craw","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eThe Twenty-2 Rattling Squarebill\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 1\/2 oz\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 2 1\/2″\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 5-6′\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Twenty-2 was designed to be a versatile Crankbait that can be used year round in many different conditions. This bait has a 2 1\/2 in balsa body with an internal rattle made from a recycled 22LR brass casing and a circuit board bill.\u003c\/p\u003e\n\u003cp\u003eThe rattle has a muted tick that produces sound without scaring fish with a sound that’s not as sharp as a plastic or glass rattle. All baits and components are hand crafted and painted in-house.\u003c\/p\u003e\n\u003cp\u003eEach bait features our signature detailed foil scales and gills along with hand painted eyes. The Twenty-2 has a fast medium wide shimmy with good float and a circuit board square-bill allowing it to dive quickly and deflect well off cover. The bait runs 5-6ft and can even run a little deeper on 10-12 fluorocarbon.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712480665791,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/c04a33d7-9875ABDA-DB9E-4118-ADB7-AA7661F1E89A.jpg?v=1781054360"},{"product_id":"the-lure-forge-the-twenty-2-rattling-squarebill-crankbait-lime-dolphin-color","title":"The Lure Forge - The Twenty-2 Rattling Squarebill","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eThe Twenty-2 Rattling Squarebill\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 1\/2 oz\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 2 1\/2″\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 5-6′\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Twenty-2 was designed to be a versatile Crankbait that can be used year round in many different conditions. This bait has a 2 1\/2 in balsa body with an internal rattle made from a recycled 22LR brass casing and a circuit board bill.\u003c\/p\u003e\n\u003cp\u003eThe rattle has a muted tick that produces sound without scaring fish with a sound that’s not as sharp as a plastic or glass rattle. All baits and components are hand crafted and painted in-house.\u003c\/p\u003e\n\u003cp\u003eEach bait features our signature detailed foil scales and gills along with hand painted eyes. The Twenty-2 has a fast medium wide shimmy with good float and a circuit board square-bill allowing it to dive quickly and deflect well off cover. The bait runs 5-6ft and can even run a little deeper on 10-12 fluorocarbon.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712480698559,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/601ec3c8-871BEB39-D561-45C4-8733-6E071E427F81.jpg?v=1781054360"},{"product_id":"the-lure-forge-flatside-mini-balsa-crankbait-clear-water-shad-color","title":"The Lure Forge - Flatside Mini - Clear Water Shad","description":"\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eFlatside Mini\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 3\/8 oz\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 2 1\/4″\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 3-4′\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eShallow diving crankbait designed for pressured fish in shallow water.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eCircuit board bill.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eTuned to have an action that maximizes the reflection of the foil with a fast natural swim action with a little body roll to better pick up reflection.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eHas a slower float allowing the bait to be paused near cover to trigger strikes.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eThe Flatside Mini crankbait is a wooden bait hand made by The Lure Forge in the Finger Lakes Region of upstate NY.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712488661183,"sku":null,"price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/446de32f-CA7BDAA4-9830-467A-B005-06F776A1B60F.jpg?v=1781054372"},{"product_id":"the-lure-forge-pitching-wedge-balsa-crankbait-clear-water-shad-color","title":"The Lure Forge - Pitching Wedge - Clear Water Shad","description":"\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003ePitching Wedge\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 3\/8oz\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 2 1\/4″\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 6-9′\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eHand made by The Lure Forge in the Finger Lakes Region of upstate NY.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eMid-diving crankbait designed for pressured fish and really excels in cooler water.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eHas a “wedge” style circuit board bill.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eVery fast tight action with a good reverse float and a circuit board square-bill allowing it to dive quickly and deflect well off cover.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eRuns 6-9ft and can even run a little deeper on lighter line.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eEach bait features our signature detailed foil scales and gills along with hand painted eyes.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712488726719,"sku":null,"price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/b2649335-ECD693C0-C2C2-4787-931B-B9EEA71F8251.jpg?v=1781054372"},{"product_id":"the-lure-forge-flatside-mini-balsa-crankbait-bleeding-gizzard-shad-color","title":"The Lure Forge - Flatside Mini - Bleeding Gizzard Shad","description":"\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eFlatside Mini\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 3\/8 oz\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 2 1\/4″\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 3-4′\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eShallow diving crankbait designed for pressured fish in shallow water.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eCircuit board bill.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eTuned to have an action that maximizes the reflection of the foil with a fast natural swim action with a little body roll to better pick up reflection.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eHas a slower float allowing the bait to be paused near cover to trigger strikes.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eThe Flatside Mini crankbait is a wooden bait hand made by The Lure Forge in the Finger Lakes Region of upstate NY.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712488759487,"sku":null,"price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/e5cd105c-74E0F44A-95E6-410C-96E3-42C35F70E668.jpg?v=1781054372"},{"product_id":"the-lure-forge-flatside-mini-balsa-crankbait-natural-gill-color","title":"The Lure Forge - Flatside Mini - Natural Gill","description":"\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eFlatside Mini\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 3\/8 oz\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 2 1\/4″\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 3-4′\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eShallow diving crankbait designed for pressured fish in shallow water.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eCircuit board bill.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eTuned to have an action that maximizes the reflection of the foil with a fast natural swim action with a little body roll to better pick up reflection.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eHas a slower float allowing the bait to be paused near cover to trigger strikes.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eThe Flatside Mini crankbait is a wooden bait hand made by The Lure Forge in the Finger Lakes Region of upstate NY.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712488792255,"sku":null,"price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/18cc3017-98A3B4B9-9421-4468-B31B-9D7AD2F4AF72.jpg?v=1781054372"},{"product_id":"the-lure-forge-flatside-mini-balsa-crankbait-threadfin-shad-color","title":"The Lure Forge - Flatside Mini","description":"\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eFlatside Mini\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 3\/8 oz\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 2 1\/4″\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 3-4′\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eShallow diving crankbait designed for pressured fish in shallow water.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eCircuit board bill.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eTuned to have an action that maximizes the reflection of the foil with a fast natural swim action with a little body roll to better pick up reflection.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eHas a slower float allowing the bait to be paused near cover to trigger strikes.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eThe Flatside Mini crankbait is a wooden bait hand made by The Lure Forge in the Finger Lakes Region of upstate NY.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712488693951,"sku":null,"price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/fc06dbf4-8CAD3CFB-A207-4F08-8EBE-783D034C220C.jpg?v=1781054372"},{"product_id":"the-lure-forge-flatside-mini-balsa-crankbait-tennessee-shad-color","title":"The Lure Forge - Flatside Mini - Tennessee Shad","description":"\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eFlatside Mini\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 3\/8 oz\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 2 1\/4″\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 3-4′\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eShallow diving crankbait designed for pressured fish in shallow water.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eCircuit board bill.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eTuned to have an action that maximizes the reflection of the foil with a fast natural swim action with a little body roll to better pick up reflection.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eHas a slower float allowing the bait to be paused near cover to trigger strikes.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eThe Flatside Mini crankbait is a wooden bait hand made by The Lure Forge in the Finger Lakes Region of upstate NY.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712488857791,"sku":null,"price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/a13c2c12-91240C53-CDA5-42D4-994B-3937F4D24BBE.jpg?v=1781054372"},{"product_id":"the-lure-forge-pitching-wedge-balsa-crankbait-tennessee-shad-color","title":"The Lure Forge - Pitching Wedge","description":"\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003ePitching Wedge\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 3\/8oz\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 2 1\/4″\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 6-9′\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eHand made by The Lure Forge in the Finger Lakes Region of upstate NY.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eMid-diving crankbait designed for pressured fish and really excels in cooler water.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eHas a “wedge” style circuit board bill.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eVery fast tight action with a good reverse float and a circuit board square-bill allowing it to dive quickly and deflect well off cover.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eRuns 6-9ft and can even run a little deeper on lighter line.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eEach bait features our signature detailed foil scales and gills along with hand painted eyes.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712488825023,"sku":null,"price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/63700d6d-C201AE00-4430-4927-AEDF-237070D85DEA.jpg?v=1781054372"},{"product_id":"the-lure-forge-pitching-wedge-balsa-crankbait-bleeding-gizzard-shad-color","title":"The Lure Forge - Pitching Wedge - Bleeding Gizzard Shad","description":"\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003ePitching Wedge\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 3\/8oz\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 2 1\/4″\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 6-9′\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eHand made by The Lure Forge in the Finger Lakes Region of upstate NY.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eMid-diving crankbait designed for pressured fish and really excels in cooler water.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eHas a “wedge” style circuit board bill.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eVery fast tight action with a good reverse float and a circuit board square-bill allowing it to dive quickly and deflect well off cover.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eRuns 6-9ft and can even run a little deeper on lighter line.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eEach bait features our signature detailed foil scales and gills along with hand painted eyes.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712488956095,"sku":null,"price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/c65ffbf5-3E3602BD-AC48-4065-9293-9474E5EB0EF3.jpg?v=1781054372"},{"product_id":"the-lure-forge-pitching-wedge-balsa-crankbait-natural-gill-color","title":"The Lure Forge - Pitching Wedge - Natural Gill","description":"\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003ePitching Wedge\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 3\/8oz\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 2 1\/4″\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 6-9′\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eHand made by The Lure Forge in the Finger Lakes Region of upstate NY.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eMid-diving crankbait designed for pressured fish and really excels in cooler water.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eHas a “wedge” style circuit board bill.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eVery fast tight action with a good reverse float and a circuit board square-bill allowing it to dive quickly and deflect well off cover.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eRuns 6-9ft and can even run a little deeper on lighter line.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eEach bait features our signature detailed foil scales and gills along with hand painted eyes.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712488890559,"sku":null,"price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/8ab8ca10-82D0DE19-1FAB-47E6-A9DA-E264446835D3.jpg?v=1781054372"},{"product_id":"the-lure-forge-pitching-wedge-balsa-crankbait-threadfin-shad-color","title":"The Lure Forge - Pitching Wedge - Threadfin Shad","description":"\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003ePitching Wedge\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 3\/8oz\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 2 1\/4″\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv dir=\"auto\" style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 6-9′\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eHand made by The Lure Forge in the Finger Lakes Region of upstate NY.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eMid-diving crankbait designed for pressured fish and really excels in cooler water.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eHas a “wedge” style circuit board bill.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eVery fast tight action with a good reverse float and a circuit board square-bill allowing it to dive quickly and deflect well off cover.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eRuns 6-9ft and can even run a little deeper on lighter line.\u003c\/div\u003e\n\u003cdiv dir=\"auto\"\u003eEach bait features our signature detailed foil scales and gills along with hand painted eyes.\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712488988863,"sku":null,"price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/34a337f8-BF2DB126-9AE6-462F-B4DE-6B51CD1253B2.jpg?v=1781054371"},{"product_id":"the-lure-forge-cw-shad-balsa-crankbait-gold-perch-color","title":"The Lure Forge - CW Shad - Gold Perch","description":"\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 1\/2 oz\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 3 1\/2″\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 6-9′\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe CW Shad or “Cold Water” Shad is a mid-diving balsa crankbait hand made by The Lure Forge in the Finger Lakes Region of upstate NY.\u003cbr\u003eThe CW Shad is a re-imagining of a classic shad style crank bait and has many modifications that make it excel in many conditions but especially cooler water.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis bait has a 2 1\/2 in balsa body with a circuit board bill. The bait weight has been adjusted such that casting distance is greatly improved over traditional shad style baits while retaining the classic tight swimming action\u003cbr\u003eThis  bait has been designed to have a slow float. This combined with the circuit board bill allows the bait to swim very slowly when needed to trigger lethargic fish.  This bait works well year round but excels from fall to spring.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe bait features #4 super sharp Daiichi hooks and each bait features our signature detailed foil scales and gills along with hand painted eyes.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45712533651647,"sku":null,"price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/392ceb57-IMG_5509.jpg?v=1781054420"},{"product_id":"the-lure-forge-cw-shad-balsa-crankbait-tennessee-gold-color","title":"The Lure Forge - CW Shad - Tennessee Gold","description":"\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 1\/2 oz\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 3 1\/2″\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 6-9′\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe CW Shad or “Cold Water” Shad is a mid-diving balsa crankbait hand made by The Lure Forge in the Finger Lakes Region of upstate NY.\u003cbr\u003eThe CW Shad is a re-imagining of a classic shad style crank bait and has many modifications that make it excel in many conditions but especially cooler water.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis bait has a 2 1\/2 in balsa body with a circuit board bill. The bait weight has been adjusted such that casting distance is greatly improved over traditional shad style baits while retaining the classic tight swimming action\u003cbr\u003eThis  bait has been designed to have a slow float. This combined with the circuit board bill allows the bait to swim very slowly when needed to trigger lethargic fish.  This bait works well year round but excels from fall to spring.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe bait features #4 super sharp Daiichi hooks and each bait features our signature detailed foil scales and gills along with hand painted eyes.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Weight: 1\/2 oz \/ Length: 3 1\/2\" \/ Depth: 6'-9'","offer_id":45748799701183,"sku":null,"price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/0af2dad4-IMG_5510.jpg?v=1781054419"},{"product_id":"the-lure-forge-cw-shad-balsa-crankbait-blue-back-herring-color","title":"The Lure Forge - CW Shad - Blue Back Herring","description":"\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 1\/2 oz\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 3 1\/2″\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 6-9′\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe CW Shad or “Cold Water” Shad is a mid-diving balsa crankbait hand made by The Lure Forge in the Finger Lakes Region of upstate NY.\u003cbr\u003eThe CW Shad is a re-imagining of a classic shad style crank bait and has many modifications that make it excel in many conditions but especially cooler water.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis bait has a 2 1\/2 in balsa body with a circuit board bill. The bait weight has been adjusted such that casting distance is greatly improved over traditional shad style baits while retaining the classic tight swimming action\u003cbr\u003eThis  bait has been designed to have a slow float. This combined with the circuit board bill allows the bait to swim very slowly when needed to trigger lethargic fish.  This bait works well year round but excels from fall to spring.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe bait features #4 super sharp Daiichi hooks and each bait features our signature detailed foil scales and gills along with hand painted eyes.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Weight: 1\/2 oz \/ Length: 3 1\/2\" \/ Depth: 6'-9'","offer_id":45748799373503,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/11af12e9-IMG_5513.jpg?v=1781054420"},{"product_id":"the-lure-forge-cw-shad-balsa-crankbait-wakasagi-color","title":"The Lure Forge - CW Shad","description":"\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 1\/2 oz\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 3 1\/2″\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 6-9′\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe CW Shad or “Cold Water” Shad is a mid-diving balsa crankbait hand made by The Lure Forge in the Finger Lakes Region of upstate NY.\u003cbr\u003eThe CW Shad is a re-imagining of a classic shad style crank bait and has many modifications that make it excel in many conditions but especially cooler water.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis bait has a 2 1\/2 in balsa body with a circuit board bill. The bait weight has been adjusted such that casting distance is greatly improved over traditional shad style baits while retaining the classic tight swimming action\u003cbr\u003eThis  bait has been designed to have a slow float. This combined with the circuit board bill allows the bait to swim very slowly when needed to trigger lethargic fish.  This bait works well year round but excels from fall to spring.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe bait features #4 super sharp Daiichi hooks and each bait features our signature detailed foil scales and gills along with hand painted eyes.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Length: 3 1\/2\" \/ Weight: 1\/2 oz \/ Depth: 6'-9'","offer_id":45748799930559,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/42366a78-IMG_5511.jpg?v=1781054420"},{"product_id":"the-lure-forge-cw-shad-balsa-crankbait-red-craw-color","title":"The Lure Forge - CW Shad - Red Craw","description":"\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 1\/2 oz\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 3 1\/2″\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 6-9′\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe CW Shad or “Cold Water” Shad is a mid-diving balsa crankbait hand made by The Lure Forge in the Finger Lakes Region of upstate NY.\u003cbr\u003eThe CW Shad is a re-imagining of a classic shad style crank bait and has many modifications that make it excel in many conditions but especially cooler water.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis bait has a 2 1\/2 in balsa body with a circuit board bill. The bait weight has been adjusted such that casting distance is greatly improved over traditional shad style baits while retaining the classic tight swimming action\u003cbr\u003eThis  bait has been designed to have a slow float. This combined with the circuit board bill allows the bait to swim very slowly when needed to trigger lethargic fish.  This bait works well year round but excels from fall to spring.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThe bait features #4 super sharp Daiichi hooks and each bait features our signature detailed foil scales and gills along with hand painted eyes.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Weight: 1\/2 oz \/ Length: 3 1\/2\" \/ Depth: 6'-9'","offer_id":45748799144127,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/dfa64e6c-IMG_5512.jpg?v=1781054420"},{"product_id":"the-lure-forge-2-2-wobbler-squarebill-crankbait","title":"The Lure Forge - 2.2 Wobbler Squarebill","description":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eLength 2.2″\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eDepth 1-5 ft\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eWeight 1\/2 oz\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eThe 2.2 Squarebill Wobbler crankbait is a handmade wooden bait by The Lure Forge in the Finger Lakes Region of upstate NY. This bait has a 2.2″ balsa body with a hardwood center spine for increase durability and a circuit board bill. All baits and components are hand crafted and painted in-house. Each bait features our signature detailed foil scales and gills along with hand made eyes. The 2.2 wobbler has an extra wide and aggressive side to side wobbling action and a large squarebill making it excellent at deflecting off cover. \u003c\/p\u003e","brand":"My Store","offers":[{"title":"BLACK CHARTREUSE","offer_id":45812660895935,"sku":null,"price":25.0,"currency_code":"USD","in_stock":false},{"title":"BLEEDING GIZZARD SHAD","offer_id":45812661158079,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"BLUE CHROME","offer_id":45812661190847,"sku":null,"price":25.0,"currency_code":"USD","in_stock":false},{"title":"CITRUS SHAD","offer_id":45812661321919,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"CLEAR WATER SHAD","offer_id":45812669087935,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"HOT LAVA","offer_id":45812669120703,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"LAVENDER SHAD","offer_id":45812669153471,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"NATURAL GILL","offer_id":45812671578303,"sku":null,"price":25.0,"currency_code":"USD","in_stock":false},{"title":"PURPLE HAZE","offer_id":45812671611071,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"TENNESSEE SHAD","offer_id":45812675444927,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"THREADFIN SHAD","offer_id":45812675477695,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/files\/2.2_WOBBLER_SQUAREBILL_CRANKBAIT_BLACK_CHARTREUSE_COLOR_f9e931be-fb5a-4536-9ef3-3e1d58352097.jpg?v=1783284770"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/5900\/2559\/collections\/The_Lure_Forge-panel.png?v=1781403257","url":"https:\/\/woodbaitcountry.com\/collections\/the-lure-forge.oembed","provider":"Wood Bait Country","version":"1.0","type":"link"}